The cards that open themselves

The card that opens itself.

Tap a W2Taps card and your website, menu or booking page opens on their phone — instantly. No app to download, nothing to type, nothing to scan. We design and program every card ourselves.

See the collectionHow it works
No app requirediPhone & AndroidWest London
A black W2 Collective NFC business card standing on a white surfaceBusiness Card — full-size NFC

Encrypted & locked

Every link is sealed the moment it’s made — it can’t be cloned or hijacked.

No app, no typing

Just a tap. Works on any modern iPhone or Android, on both sides.

West London, in person

We set your cards up ourselves. Not a call centre, not a template.

Change it any time

Point your card somewhere new later — no need to reorder.

The range

Three shapes, one idea

A card to hand over, cards to place around your space, and tags for individual products. Each one points wherever you decide.

Black NFC business card with the W2 Collective mark, on white Hand it over
Full-size NFC

Business Card

The card that represents the business itself — the one you hand to a customer or keep on the counter. It links to a single destination: your website, a landing page, or your main contact details.

Durable PVCEmbedded NFC chipCustom colour, logo & text
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White NFC tap card reading Sable & Steam, Coffee Roasters, Tap to view menu Place it around
Compact NFC

Tap Card

Every surface in your space is an opportunity. Not one card for one person — designed to be placed around the shop, each one pointing somewhere different: a menu, an allergy list, a booking page.

Durable PVCMultiple placementsEach card, its own link
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Round black NFC tap tag with the NFC mark, on white Stick it on
Round NFC

Tap Tag

Stick it, tap it, done. Where Tap Cards sit around the shop generally, Tap Tags go directly onto specific products or items — each tag linking to that item’s own page.

Black, White or HolographicCustom tag designOne fixed link per item
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The full collection Tap Tags
How it works

Three steps, no app

NFC — the same tap-to-pay hardware already built into modern iPhones and Android phones — is what makes the card work. Nothing to download, nothing to install.

STEP 01

Tell us what you need

Message us with your link, your business name, and any design notes — colour, logo, wording, font. Pick a Business Card, Tap Card or Tap Tag, or ask us which fits.

STEP 02

We design and program it

We build the card in your brand and program it to open exactly the page you asked for. Then it’s locked, checked, and hand-delivered.

STEP 03

A tap opens it, instantly

Someone holds their phone near the card and their screen opens straight to your page. No typing, no dead links, no app.

More on how it works
The difference

The old way vs the tap

The printed card

The old way
  • Outdated the moment you change providers.
  • Small type nobody wants to key into a phone.
  • Reprint the whole box for one detail change.
  • Sits in a drawer — easy to lose, easier to forget.
  • No way to know if anyone kept it.

The W2Taps card

The tap
  • Update the destination any time — the card stays the same.
  • One tap, zero typing. Works on iPhone and Android.
  • The same design works forever, because the content lives online.
  • Feels premium enough that people keep it on purpose.
  • Locked on programming, so the link can’t be hijacked.
In practice

What this looks like, by business

The card is the same. What it opens is entirely yours.

01Restaurant or caféTap opens today’s menu — no reprinting for price changes. A second card or Tap Tag covers allergy and ingredient info.
02BarTap opens the drinks list or specials. Change tonight’s specials without touching a printer.
03Gym or studioTap opens the class schedule and a trial offer, right when someone’s curious.
04Retail shopTap a product’s Tap Tag for details and stock, or a Tap Card for loyalty and repeat visits.
05Market stall or pop-upA Tap Tag per product — tap for price and description. No handwritten tags.
06Salon or barberTap opens the booking calendar directly. No phone tag to get an appointment.
For your business For you, personally
The Collective

One tap. Two engines.

W2Taps doesn’t stand alone. It’s one half of the W2 Collective, a small family of brands built on the same tap technology, each doing a different job.

W2Taps is the connection engine — every tap sends someone straight to your website, menu, socials or booking page. W2Reviews is the feedback engine — every tap sends someone straight to your Google, Trustpilot or Tripadvisor review page.

Meet the Collective
White NFC tap card reading Sable & Steam, Wi-Fi, Coffee RoastersOne card, one job

Come and tap one.

Tell us what you sell and where you’d want the card to point. We’ll show you a design before you commit to anything.

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